Contextual management platform
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Automatically Create Premium Inventory Segments

AdButler’s contextual management platform uses AI to read and classify content into segments that can be sold as premium inventory.

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What Is a

Contextual Management Platform?

Imagine selling specific keywords and broad topics to Advertisers at premium rates. AdButler's Contextual Management Platform makes it possible.
Artificial intelligence reads your content in real-time as it's published and understands the most relevant keywords and topics.
The entire module operates using AdButler’s standard ad serving tag, requiring no technical configuration to get up and running.

How It Works

Step 1) Scan & Catalog
Sit back and relax. AdButler automatically scans your content and assigns IAB-certified categories, sub-categories, and keywords.
Step 2) Segment & Forecast
Create Segments of inventory consisting of related keywords and topics. Receive inventory forecasts.
Step 3) Sell & Report
Sell your premium topics & keywords to Advertisers directly, via a self-serve portal, or programmatically for higher rates and track performance by segment.
From here, the power is in your team's hands.

Explore Different Ways to Make Use of Contextual Data

Segment
By scanning your content with AdButler, thousands of articles are classified into a multi-level catalog of contextual segments.
Showcase
You approach niche advertising partners using contextual data and offer a targeted ad buy. For example, a bank may be interested in purchasing all inventory related to mortgage refinancing and insurance for a premium CPM.
Sell
You leverage key performance metrics from your reporting dashboard to forecast results and negotiate premium rates with your advertising partners.
Report
Automatically compile detailed reports that reveal trends in CPM/CPC performance.
Review
Identify the best monetized content channels, as well as their associated contextual categories and keywords.
Accelerate
Produce more premium content that monetizes well
Create
Create contextual audiences and group those audiences within ad campaigns to efficiently manage custom audience segmentation.
Connect
Connect campaigns to the right demand sources - lift remnant inventory value with enriched data targeting, reserve specific inventory for programmatic direct network deals, and more.
Control
Use statistics from your contextual reporting dashboard to make informed decisions and controlled adjustments to your contextual audiences.

Using AdButler dashboard, we can now see an average click-through rate of around 3% on our various sites. And for our private store (logged in accounts), this number is sometimes as high as 13%.

Fairoza Hisham
E-commerce APJ Store Success Lead, HP

With AdButler, we have fast and impactful ads aligned with our brand on our site. Better ad optimization capability means more business for our partners.

Brendan Gallagher
Digital Development & Operations Manager, Tourism Ireland

My first exposure to the AdButler product was sitting down with one of our campaign traffickers. I watched him schedule ads, and it became obvious that it was quite a simple workflow. I watched him click around and insert everything and realized he was quite comfortable with the tool.

Andrew Snook
Director of Digital, Pattison Media

Being able to pull reports including filters that are extremely helpful our advertisers like based on total impressions, viewable impressions, and so on. They can now see how their ads perform compared to the others they've been running. Advertisers can also have user access to pull the stats on their own - all this been really helpful.

Christina Womack
Director of Partner Operations, Association Revenue Partners

We played around a bit with Google’s services, but it didn’t work for us. We didn’t have control over our ads and felt restricted. So we decided to build our own platform. In the start, we had requests from ten advertisers, and suddenly, we had tons of requests coming in.

Orla Harris
COO & Co-Founder of SideQuestVR

We played around a bit with Google’s services, but it didn’t work for us. We didn’t have control over our ads and felt restricted. So we decided to build our own platform. In the start, we had requests from ten advertisers, and suddenly, we had tons of requests coming in.

Julie Gu
VP of Hagerty

AdButler took 10 days to migrate from our old partner. After that, it took us 30-40 days to be completely hands-on with their dashboard. From the AdButler team, Rob and Marcus really put an effort to help us during these days.

Shobhit Purwar
Sr. Digital Marketer, The Indian Express
49 Reviews Capterra.com
4.5 out of 5 stars
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51 reviews G2.com
4.6 out of 5 stars
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Context Meets Convenience

In the digital age, convenience sells.
Create a friction-free sales process with a branded self-serve portal. Allow advertisers to bid on your contextual topics and keywords and pay directly with their credit card.
It's like a Google AdWords auction for any website or content!
Auctions increase CPMs and drive ongoing repeat sales.
Explore Self-Serve Market Place

Future-Proofed for the Privacy-First Web

With third-party cookies set to expire by 2023, DMP (data management platforms) will cease to be an available option for enriching ad requests with user data.
AdButler’s contextual management platform acts as a DMP for contextual data - allowing data enrichment for ads to continue post-cookie.
Third-Party Data from a Data Management Platform (DMP)
Privacy invasive
Non-proptietary
Set to expire by the end of 2023
First-Party Contextual Data from a Context Management Platform
Privacy friendly
Proprietary
Future-proofed for the privacy-first web

Make the Contextual Connection Today

For a channel as popular as contextual, advertisers want accurate and all-inclusive reporting about their contextual ad programs.
Eliminate the guesswork from your media placement strategy with AdButler’s contextual management platform.
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