Self-Serve Retail Media Solution

Using AdButler dashboard, we can now see an average click-through rate of around 3% on our various sites. And for our private store (logged in accounts), this number is sometimes as high as 13%.

With AdButler, we have fast and impactful ads aligned with our brand on our site. Better ad optimization capability means more business for our partners.

My first exposure to the AdButler product was sitting down with one of our campaign traffickers. I watched him schedule ads, and it became obvious that it was quite a simple workflow. I watched him click around and insert everything and realized he was quite comfortable with the tool.

Being able to pull reports including filters that are extremely helpful our advertisers like based on total impressions, viewable impressions, and so on. They can now see how their ads perform compared to the others they've been running. Advertisers can also have user access to pull the stats on their own - all this been really helpful.

We played around a bit with Google’s services, but it didn’t work for us. We didn’t have control over our ads and felt restricted. So we decided to build our own platform. In the start, we had requests from ten advertisers, and suddenly, we had tons of requests coming in.

We played around a bit with Google’s services, but it didn’t work for us. We didn’t have control over our ads and felt restricted. So we decided to build our own platform. In the start, we had requests from ten advertisers, and suddenly, we had tons of requests coming in.

AdButler took 10 days to migrate from our old partner. After that, it took us 30-40 days to be completely hands-on with their dashboard. From the AdButler team, Rob and Marcus really put an effort to help us during these days.